Do you use the internet as a key technology in your idea for your business? (And don't worry if you're B2C, B2B or whatever2whatever. We don't care for nonsensical jargon, neither should you.) There are many spectacular opportunities that don't involve the Internet - but we're not interested in them.

Can you be global? The world's first, best or biggest? This is the big one. We really don't think the net has too many national boundaries. We'd like to breed world-leading, world-changing companies, and don't usually look at "the Indian/Singaporean version of whatever". Or "yet another e-services / e-something firm". Don't worry, others regularly fund such ideas.

Is it just an idea - or is it a business? You've heard it before. Ideas are a-plenty. Yes, only you may have thought of it for now, but somebody else with a team to execute well and make a business out of it will beat you to it. Even if they come across the idea 6 months from now.

Are you distinct from anyone else we've funded? We want every one of our investments to win in their markets. So we're not really going to work with businesses that compete with our investee companies